Business-focused design
Design decisions grounded in user needs, product goals, and measurable business outcomes.
PRODUCT DESIGNER · UX/UI · CRO · 5+ YEARS EXPERIENCE
Websites and digital products that turn visitors into customers
Combining product thinking, UX/UI and conversion optimization
to build better digital experiences.
Trusted by teams and clients
UX/UI Design. Product Thinking. CRO.
I design digital products and websites around user needs and business goals — combining UX/UI design, product thinking, conversion optimization, and AI to create intuitive experiences and measurable impact.
Explore my workEnd-to-end execution
From research and UX strategy to polished UI, prototyping, and implementation-ready design.
Fast & collaborative
Working closely with product teams, developers, and stakeholders to move from ideas to delivery efficiently.
Selected Work
Explore selected projects and the thinking behind the design decisions — from product flows to conversion-focused websites.
How I work
A simple process from first idea to final launch — and beyond.
- 1
Discovery & audit
I learn about your business, audience and goals to understand what needs to work better.
- 2
Define
Clear priorities and direction, with a focused plan for what needs to be built.
- 3
Structure
A smoother user journey with clear content, actions and a logical path to conversion.
- 4
Design
A clear, trustworthy interface that makes your offer easier to understand and use.
- 5
Build
A fast, responsive website or product, built to work smoothly across every screen.
- 6
Launch & improve
Continuous improvement based on real user data — what works, where people drop off and what to improve next.
About
Designing at the intersection of users and business
I combine UX/UI design, product thinking, and conversion optimization to create digital experiences that are clear for users and valuable for businesses. From research and user flows to polished interfaces and measurable improvements, I connect design decisions with real product goals.
Connect on LinkedInGrowth Offerings
I design, build and optimize websites and digital products that help businesses attract more customers, convert more visitors and grow with confidence.
Tools
Design & prototyping
- Figma
- Framer
Analytics
- Google Analytics 4
- Google Tag Manager
AI tools
- Lovable
- Claude
- ChatGPT
Website builders & e-commerce
- WordPress
- Shopify
- Webflow
More experience
Doctor's Choice
August 2026 – Present
UX/UI Designer · E-commerce
Redesigned the e-commerce website with a focus on UX, conversion, content structure, and SEO foundations.
Medstudy.cz
November 2025 – December 2025
Conversation Designer · EdTech
Designed an AI assistant, conversational flows, and chat UX.
HelloGlow Clinic
July 2025 – October 2025
Web Designer · Healthcare
Designed and launched a premium clinic website from scratch.
Raiffeisenbank
March 2024 – May 2024
Product Designer · FinTech
Designed a mobile B2B card ordering flow in 6 steps.
Moneypipe
July 2023 – August 2024
Product Designer · Web3
Redesigned a crypto wallet, simplifying information architecture and key user flows.
Helper
April 2023 – November 2025
Product Design Trainee
Product design training through real-world projects and mentorship.
Freelance
2020 – 2021
Web & UX/UI Designer
Early freelance experience across websites and digital products for businesses.
Open to new roles
Have a role where design can make a difference?
Let's talk about your product, your team, and how I could contribute.